Series Mania Festival

Since 2023, Series Mania entrusts us with the set design of the actors’ arrival corridor at the Series Mania Festival in Lille. This route begins as soon as the guests leave their vehicles, guiding them to meet the media and the general public, right up to the entrance to the Nouveau Siècle auditorium.
Each stage is a photo opportunity, highlighting the festival’s identity.

To reinforce the festival’s identity, we decided to give the colour and logo a strong yet elegant presence throughout the space. The purple pigment is used on the ‘red carpet’, the graphics and the lighting.

As for the logo, we chose to work in several ways, putting it at the centre of the walkway. It is displayed in a flat position, but also in a forced perspective created by arches that catch the eye and give visual depth. The large letters are sized to maximise relief and visual impact.

The photocall marks the first stage of the route, positioned as a centrepiece before direct interaction with the public. The framing allows for both wide shots and close-ups. The design and pattern, thanks to a play of light and relief, wraps around and welcomes guests at its centre.

Series Mania is intended to be a friendly festival that encourages direct interaction with the public. Several points along the route are specifically designed to facilitate these interactions. The design of the corridor is specifically thought out to channel all the guests through the same itinerary, thus facilitating direct exchanges with their audience.

The corridor is sheltered to allow the event to run smoothly whatever the weather. We chose a reusable white lycra fabric in an asymmetrical shape to make the progression dynamic and offer an all-encompassing light tinged with violet. The tree plays an essential role in our approach to making the experience greener, and is highlighted to become a central element in the play of light during the event.