Citroën press conference
Le Public Système for Citroën- Paris
- Stage design
The press conference presented the unconventional qualities of the 4 x 4 crossover, an urban vehicle made by Citroën.
The stage design was a formal response to the brand’s new vehicle and standpoint: adopting a different posture. The vehicle’s bold design, breaking away from conventional forms, was embodied by the foam seats with their disparate but comfortable and enveloping forms.
The space featured the mountain as a metaphor. The furnishings and modules were faceted to evoke a mineral landscape, while spiky forms echoed the arid vegetation of huge, wide-open spaces.
- 300 m²
- 2011
- Event