Total Stand,
Paris motor show

The concept “De la piste à la route” (“From track to road”) created a link between the excellence and performance of the sports car and issues of mobility in daily use.

The stage design was based on a huge ribbon of dynamic screens, suggesting the effects of acceleration. The imposing, radiant installation, visible from the entrance of the show, was designed to draw visitors into the circuit and emphasise the aspect of performance and brand image.

The F1 and general public codes were taken up and subverted, alternating allegories of an elite sporting environment and a glance at our daily routes.